Glory of Divine Mother – Tiruchanur

The Glory of the DIVINE MOTHER

Sriman Narayana, the Almighty manifests Himself in five distinct forms namely the Param, Vyuham, Vibhavam, Antaryami and Archa. In all these forms the Lord is always inseparably united with His divine consort Sri Mahalakshmi.

The Parabrahamam is identified only by the presence of the “Sri”, the Divine Mother.

The Vedas, the verses of the Alwars, the Itihasas, and the Puranas authored by the sages like Valmiki, Vyasa, and Parasara all established the divine couple as the ‘Paratatvam’. While praising the Lord, the Vedas identify him as the one who is “Sripati”. Likewise, while speaking of the Divine Mother, the Sri Suktam hails Her as “Vishnupatni”.

The Almighty has two kinds of determination namely Anugraham and Nigraham. He is undoubtedly an ocean of mercy, the protector of all. He also has the crucial role of establishing ‘dharma’ for which it is necessary to annihilate the demonic forces.

The benign Goddess Sri Mahalakshmi is the abode of unalloyed grace and mercy and has no intent of punishing even the worst sinners like Ravana or Kakasura.

“I pray to the goddess who being the consort of the Lord is with Him in all the acts of protecting the whole universe. She is the very personification of mercy and is incapable of the very thought of punishing anyone” says Swami Desikan in his stotra, Yathiraja Saptathi.

Padmavathi Ammavaru

The Almighty is resplendent as Sriman Narayana in all His manifestations. In Srivaikunta, His permanent abode, He is the Lord of the Celestials and is worshipped by Nityasuris like Ananta, Garuda, Viswaksena, and Muktas who reach the land of bliss after liberation. In this Nitya Vibhuti, His permanent abode, He is ever present with His consort the Divine “Sri”.

This land of bliss is beyond the reach of mortals and even Devatas. When the Devatas want to approach the Lord, they do so in His abode in the Milky Ocean. The Lord is present with Sri Mahalakshmi reclining on the Adi Sesha here.

The Almighty in all His mercy comes down to the mortal world, His ‘Leela Vibhuti’, from time to time to protect the virtuous, annihilate demonic forces, and uphold ‘dharma.’ These incarnations are called the ‘Vibhava Avatharas’.

In all these appearances, the Divine Mother incarnates with Him in every ‘avathara.’ When He appeared as Lord Rama, the Goddess Srilakshmi appeared as Sita. When He incarnated as Lord Krishna, She appeared as Rukmini. The sage Parasara in his Vishnu Puranam shows that in every form the Lord assumes, Sri Mahalakshmi too assumes a form that is eminently suitable to His divine ‘leela’.

Varalakshmi Vratam Tiruchanoor

The Almighty is present within every object in His creation. The Paramatma’s presence within our soul is called ‘Antharyami’. This very minute manifestation too is in unison with His ‘Sri’.

All the above manifestations are beyond the reach of the human beings. Param and Vyuham cannot be attained with the physical body. ‘Vibhava Avatharas’ can be enjoyed only by those who lived in the times of the incarnation.

The Lord within the human beings can be realized only by great ‘yogis’ with immense spiritual strength. The form which is easiest to attain, infinitely merciful, and available always to all the seekers without any discrimination is the Archa (idol) form.

This Thirumeni is “Subhasrayam” meaning it is divine and can destroy the evil ‘karma’ of all who worship it and confer all boons. It is always available. The Lord is waiting for His devotees to come to Him.

Varalakshmi Vratam Tiruchanoor 4

In the Archa form, the Almighty in all temples is seen with His divine consort who is ever present in His chest as ‘Thirumarbu Lakshmi’.

The Lord’s holy chest is a temple for Her to reside both to be ever-present with Him and to be ever-available to bless His devotees. In some temples, she resides in exclusive shrines like ‘Thani Kovil Nachiyar’ like in Srirangam and Kanchipuram. In some temples, She resides with the Moola Moorthi as in Uppiliappan Kovil, Thirunaraiyur. In most temples, one finds Her as Ubhaya Nachiyars along with the ‘Utsavar’.

In Thiruvengadam (Tirumala) the most prominent among the Divya Desams the Lord is named Srinivasa as the Devi is inseparably wound up with Him. She showers grace as the ‘Thirumarbu Lakshmi’ and as Sridevi and Bhudevi in the Bhoga Archa. There is no separate shrine for the goddess within the temple on the Hills. The separate Sannidhi (Shrine) to the Alarmel Mangai

Thayar (Sri Padmavathi Devi) is at the base of Tirumala Hills in Alarmelmangapuram or Tiruchanur. This ‘kshetra’ has been widely spoken of in the Puranas like the Padma Puranam and the Varaha Puranam as the ‘avatara kshetra’ of the goddess. She is said to have emerged here in a golden lotus in the Padma Sarovaram, the temple tank when Lord Srinivasa performed penance and worshipped Her with divine golden lotus flowers.

Padmavathi Ammavari Temple - Tiruchanur - Shanti Nilayam

This Pushkarini is compared with the celestial Milky Ocean where the Devi incarnated when the Lord churned it assuming a thousand arms to help the ‘devas’ get ‘amruta’ to empower them to fight with the ‘asuras.’ The task was so mighty that the Lord enticed the ‘asuras’ to participate for a share of ‘amruta.’ He assumed numerous forms to join both sides and also became a divine tortoise (Koormavatara) to support Mandara Hill from below.

The Divine Sri emerged from the churning Ocean and was bathed with golden pots from the heavenly waters carried by the clouds Pushkala, Avartaka which was showered by eight elephants. The Goddess rose from Her Padmasana, walked straight to the Lord and garlanded Him as all the Devas watched the extraordinary scene. What started as an exercise to procure ‘amruta’ for the Devas turned out to be a clever plot with a concealed plot for the Lord to be united with His consort.

The Devas got their ‘amruta’ while the Lord, the Universal Charmer got back His Devi who is also known by name ‘Amruta’. The incarnation of the Goddess Padmavathi Thayar in the Padma Sarovaram at Tiruchanur is a divine ‘leela’, very similar to the mind-boggling effort of churning an ocean with a mountain.

Lord Srinivasa performed ‘Tapas’ in this sacred ‘kshetra’ to be united with His consort.

Various Utsavams

At Tiruchanur, her ‘avatara sthalam,’ Goddess Padmavathi resides in the ‘archa’ form ever ready to shower Her benign grace on Her devotees. It has been an age- old tradition to worship the goddess before ascending the hills to secure ‘darshan’ of the Lord of Thiruvengadam.

All the rituals are performed according to the ‘Pancharatra Agama’ tradition in Tiruchanur. The Golden Vimanam in Tiruchanur is called ‘Shanthi Nilayam. This is a temple where the goddess enjoys a pre-eminent position and is hailed by the Agama Sastra as ‘Svatantra Veera Lakshmi’.

She enjoys all kinds of ‘utsavas’ (Nithyotsava, Pakshotsava, Masotsava, Samvatsarotsava and Pavitrotsava), Thirumanjanam on Fridays, Unjal Seva and daily Kalyanotsavam. During the annual Karthika Brahmotsavam, the Goddess comes out of the temple in various mounts like Chinna Sesha Vahanam, Pedda Sesha Vahanam, Garuda Vahanam, Hanumantha Vahanam, Gaja Vahanam, etc.

The Vahana Seva tells Her devotees that the celestial beings like Garuda and Sesha serve the Lord’s consort just as they serve the Lord. In the Brahmotsavams for the Padmavathi Thayar the Gaja Vahanam is the highlight just as Garuda Vahanam is special for the Lord.

This is because the elephant is regarded as the symbol of royalty, great wealth, and regal splendour. It is fitting that the goddess of wealth should ride the elephant. Moreover, the temple flag hoisted in the Dwajasthambham too is adorned with an elephant.

Tiruchanur 2023 Elephants

The goddess is present in many temples as Gaja Lakshmi with two elephants offering garlands with utmost devotion and reverence. The Puranas describe the story of Lord Indra’s elephant throwing and stamping Lakshmi Devi’s ‘prasadam’.

Since then, all elephants are atoning for the great sacrilege by devoted service to the Devi.

The glorious ‘darshan’ of the goddess Padmavathi Thayar, Her Thirumeni sparkles with the glow of gold and her holy face and eyes brim with grace. Her rich silk robes, exquisite ornaments and her huge floral garlands complete the picture of perfection.

The goddess is seated on a lotus flower and holds lotus flowers in Her hand. Unlike the Lord She carries no weapons as She is the personification of grace and mercy.

The Brahmotsavams of Sri Padmavathi Devi in this year will be conducted between 10th November 2023 to 18th November 2023. The grand festival will conclude with the Theerthavari on 18th November 2023 which is famous as ‘Panchami Theertham’ as it falls on Panchami Thithi of Suklapaksham, Karthik month to mark the holy ‘avatara’ of the goddess Padmavathi Thayar.

TIruchanur 2023 Panchami Theertham

Auspicious Presents from Swami to Ammavaru

Lord Srinivasa sends an array of auspicious presents like turmeric, sandal paste, rich silks, dazzling ornaments, and garlands to greet His consort. All these offerings are brought from the Tirumala Hills by the officials, and priests and carried to Tiruchanur on an elephant. Lakhs of devotees pour into Tiruchanur to take a dip in the Padma Sarovar to celebrate the day joyously and receive the blessings of the Goddess.

The SVBC channel brings the spectacular ‘utsavam’ live to give ‘darshan’ to people all over the world and to shower the blessings of the goddess Padmavathi Devi on Her devotees forever.

Information Source – SAPTHAGIRI Magazine – Tirumala Tirupati Devasthanams

Aswa Vahana Seva 2018

There is one ceremony or the other almost daily for Lord Venkateswara manifest on Tirumala.

Different ceremonies are conducted on a grand scale for the Lord with different time frames— daily, fortnightly, monthly, and yearly. Of them, special mention may be made of annual Brahmotsavas.

Devotees go on raptures witnessing the Lord on different carriages and earnestly wait for the earliest opportunity to visit them. Brahmotsavas are conducted twice this year much to their jubilation.

Because of the addition of one month as per the Telugu Calendar, two categories of Brahmotsavas are conducted this year, namely—Salakatla and Navaratri (nine-day).

Aswa Vahana Seva

On the eighth day evening of Brahmotsavas, the Lord goes for a ride on the Horse carriage (Aswa Vahana Seva). The purpose of this ceremony is that Lord Srinivasa incarnates as Kalki on a horse at the end of Kaliyuga to punish evil and protect the good.

Aswa Vahanam

Importance of Brahmotsavams

Brahmotsavam

God Srinivasa was the cynosure of every eye, strolling on the streets of Tirumala with Sridevi and Bhudevi.

  • One day he would ride a horse, comparable to Ucchaisrava,
  • on another on an elephant like Airavata,
  • on yet another day Adisesha or Garuda, the personification of the Vedas.

He showered his blessings on all the devotees, both human and divine, who went there to witness the great festival.

The services of the cars (Vahanas) were preceded by a melodious rendition of songs by the Gandharvas to the accompaniment of strung as well as percussion instruments.

  • Apsaras danced to the tune of instruments.
  • Vandi and Magadha sang in praise of Srinivasa.
  • Rich devotees offered food and clothes to the pilgrims.
  • To the learned and deserving, they gifted gold and houses.

“Srinivasotsavadinam punyam papapranasanam” – “The day of Srinivasa’s festival dispels sins and showers blessings on all” – so saying, the pilgrims praised Brahma who organized the festival. God Srinivasa said to Brahma who organized a grand festival with chariots twice a day and food (naivedyam) thrice a day, “Brahma, your wish is fulfilled. I am pleased.

This festival will hereafter be known as Brahmotsavam. All those who witness the Rathotsava organized by you will easily cross the insurmountable ocean of ‘samsara’ and will be blessed, and liberated from the cycle of birth and death. I will protect them all with my mercy. As they believe, so shall they be blessed”.

Srinivasa asked Brahma to wish for a boon

“Those who earnestly offer food, clothes, money, houses or utensils to the deserving and the devotees during the yajna called Brahmotsava (ut + sava = utsava) will be blessed and will prosper in life with riches and happiness”. So saying, Srinivasa asked Brahma to wish for a boon.

Brahma saluted Srinivasa and prayed to him, ”O God, please stay here on this Venkatachala so that all may witness you. Allow a festival like this, to be celebrated, annually. Protect everyone with your mercy, showering boons and blessings on all.

Grant me this, my wish”. Srinivasa consented and granted him the boon. “Brahma, I will stay on Venkatadri as you wish, appear to the people and protect them all with my mercy, confer on their prosperity and happiness”.

Srinivasa – Boon – Giver

True to his word, Srinivasa (Venkateswara), the boon – giver will stay until the epoch of Kali (Kaliyuga), till the end of the Sweta Varaha Kalpa on Venkatadri. In recognition of the great deed of Brahma in arranging for the festivities (for the bliss of the world) of Srimannarayana who incarnated himself for the worship of people at the request of Brahma, the Venkateswara Ashtottaranama Stotra has a reference to Brahma,

“Om Brahma kritotsavaya Sri Venkatesaya Namah” (49) – “salutations to Sri Venkateswara who has accepted the celebrations arranged by Brahma”. Brahma is a blessed soul.

Venkatachalapathi  – fulfilling all their wishes

All the gods, saints, and people who came to see the great celebrations in honor of Srinivasa, conducted by Brahma, felt happy that they could see to their eyes content, Venkatachalapathi who has the power to fulfill all their wishes, washing away all their sins and conferring blessings on them all, thanks to the penance, good deeds or austerities performed in their past lives, maybe.

So saying, they bade farewell to Srinivasa and returned to their abodes with the Lord’s permission.

Click here to know more about Brahmotsavams

Brahmotsavam – Nine day Festival

Navamam Navaratnamcha Brahma cha Kamalasanah
NidhiGrahascha Khandamcha Randhro Bhavascha Labdhakah

  1. Navamam,
  2. Navaratnam,
  3. Brahma,
  4. Kamalasana,
  5. Nidhih,
  6. Grahah,
  7. Khanda,
  8. Randhra,
  9. Bhava and Labdhakah-these ten are the names of number nine.

In the Dictionary of Symbols, the name Brahma indicates nine Brahmas and thereby, the number nine. The festival celebrated by Brahma in the name of Sri Venkateswara went on for nine days, from Dhwajarohana to Dhwajavarohana.

So the name of Brahmotsavam is appropriate for the grand festival that goes on for nine days.

Three more Brahmotsavams

Besides the annual Brahmotsava, there are three more Brahmotsavams that take a day each-Arsha on Rathasaptami, Rakshasa on Kaisika Dwadasi, and Daivika on Mukkoti Ekadasi, all of which are celebrated in Tirumala.

Gods were invited

All the gods were invited to the grand festival celebrated by Brahma for Lord Venkateswara. Indra and the other Lords of the Directions (dikpalas) visited Venkatadri on their chariots.

All the royal devotees in India followed suit, with pious intentions. Devotees and the commoners from all parts of the country reached Venkatadri, repeatedly chanting the sacred name of Govinda.

Lord Srinivasa whom even the best of yogis might not witness, manifested himself in person, out of love for all the living creation. Brahma invited Viswakarma, the doyen among sculptors and made him build in and around the hill, keeping in view, gods and human beings, guest houses, choultries, and shelters for cool water for all.

He arranged all amenities for all the invitees, guests and devotees. All those who came to take part in the festival said in praise of Brahma:

Angeechakara vidhina nirmitancha mahotsavam
Utsave darsanam punyam Srinivasasya Sarnginah

“Srinivasa gave his consent for the celebration. Brahma is performing the same very well indeed. During the festive days, it is a blessing to visit Srinivasa, holding a bow”.

Mada Streets during Brahmotsavams

All the streets around the temple of Tirumala were beautifully decorated with flags, gem-studded festoons, flower garlands, and plantain trees. The sages performed homas with Vedic chants in enclaves and got up for the yajna.

Brahma decorated Srinivasa with gorgeous ornaments offered by Kubera and offered special services.

He offered six kinds of prasada made of rice treated with dal and mixed with ghee-gudanna, mudganna, madhuranna, dadhyanna, besides tilapupa, mashapupa, manohara and modaka along with fruits of several varieties and delicious ambrosia – like curries specially prepared for the occasion on a massive scale.

Definition of Brahmotsavam

Brahmotsavam

Brahma the creator, with the sun then transiting Virgo (Kanya), the month of Aswayuja as per the Chandramana (the Lunar Calender), fixing Avabhritha (Chakrasnana or the holy dip of the disc) in star sravana, the star of Srimannarayana’s incarnation, having invited divine sages like Vaikhanasa, Bhrigu, and Maricha, as its priests (ritviks), on Suklapaksha vidiya in Hastha nakshathra, with a preceding Dhwajarohana, celebrated the great festival for nine days.

That was the foundation of today’s Brahmotsava.

To prove this and to remind us of the festive day and Sravana, the star of the nativity of the incarnation of Sri Venkateswara, the festival initiated by Brahma, is being celebrated even to date, fixing the Avabritha on a day with star Sravana in the month of Kanya.

Tarigonda Vengamamba describes the details of Brahmotsava in her Venkatachala Mahatmyam, (2-120) thus:

When the Sun transits Virgo and the star is Chitta, Dhwajarohana;
when the star is Uttarashadha, Rathotsava (the car festival); and
when the star is Sravana, Chakrasnana must be performed.

As per the Vedic saying “ritagam satyam parabrahma, ekameva adwitiyam Brahma, Narayanam parabrahma” the Para Brahman is no other than the one who is called Narayana.

The Brahmotsavam is the great festival performed for that para brahman. As this festival is initiated by Brahma, it is called Brahmotsavam.

To show that even to date the Brahmotsavas of Lord Venkateswara is performed under the leadership of Brahma, the chariots either during the day or night, follow a small chariot, gorgeously decorated, the Brahmaratha. Brahma of no shape, no guna, ascends and conducts the festival.

But on the day of Rathotsava, there will be no Brahmaratha in front as Sri Venkateswara is the adorable incarnation of para Brahman.

So on the day of the car festival of the Lord, Brahma himself takes part as the charioteer and invisible to others, holds the reins and drives the chariot of Lord Venkateswara.

Dhanurmasam

What is Dhanurmasam

When the Sun transits into Dhanus Raasi, as per the solar calendar of the Hindus, the following month is called Dhanurmasam. It usually starts on 16th December and ends on January 13th or 14th on Bhogi festival day.

It is the last month before the onset of Uttarayana. Sri Krishna in the Bhagavad Gita, Chapter 10 declares, “Of months, I am Margashirsha.”

Special significance – Worshipping Sri Maha Vishnu

Thus, this month has a very special significance in the Hindu calendar for devotional activities, especially for worshipping Sri Maha Vishnu. This worship to Lord Vishnu in Dhanurmasam is to be done in Brahma Muhurtam or Arunodaya Kaala i.e., before the Sunrise when the stars are still twinkling (at least 96 meters before the Sunrise).

During this month, a special dish – Huggi, (prepared with rice and moong dal in equal proportions) is offered to Lord Vishnu as Naivedya. Since this is a twilight zone between winter and monsoon, health significance is attached to prescribing the food items during the month.

Since this month is set apart for worship, marriages, and other such functions are not performed during the month. It is only to give more focus and attention to divine worship rather than mundane materialistic activities.

How is the month observed at Tirumala?

In Tirumala temple, the priests recite Tiruppavai, a set of 30 songs composed by Goda Devi (Andal), in place of the usual Suprabhatham.

Please click here for information on events observed in Tirumala during Dhanurmasam

Dhanurmasa – Importance

Worshipping Vishnu on a single day during this auspicious period is equal to worshipping Vishnu with devotion for 1000 years.

Every single step was taken towards the nearby lake, river, etc., for morning dip during this month brings forth merit equal to performing one Ashvamedha Yaga.

Suprabhata Seva

Lord Venkateswara who is present on the seven hills blessing all human beings is the protector of the whole universe. Every day several festivals and ceremonies are performed to Him per the diktats of Vaikhasana and Vedic traditions.

Several festivals and ceremonies are performed to ward off the evils of humans. There is no other temple in the whole of India where the daily wedding ceremony is performed to the presiding deity with such grandeur.

Suprabhatam Seva in Tirumala

Early in the morning, the priests along with the officials, and servants with pure thoughts enter the temple chanting mantras, after obtaining permission from Jaya and Vijaya [gatekeepers of Lord Vishnu].

Once they enter the temple, several kinds of service are performed, navaneeta [fresh and soft butter] is offered as naivedya and then the lord is worshipped. This is called Suprabhata Seva which is a daily Seva.

It begins with the invocation to the Lord to wake up and attend to divine duties. Suprabhata is ethereal rendering and just listening to it elevates our soul and fills our hearts with joy.

Suprabhatam Song and Meaning

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Tasty Prasadams

Lord Venkateswara likes Beautiful Decorations, Joyful Festivities Tasty Prasadams, Hence Daily Offerings & Naivedyams are being performed.

The Madras Government first started distributing sweet Bhoondi (Laddu podi) to devotees as Srivari prasadam in 1803. From that time the sale of prasadams began.

Dittam

In 1933, after the establishment of the T.T.D. Trust Board to Srivari temple, the distribution and sale of prasadam increased. The ‘Laddu podi’ prasadam was changed to ‘Laddu’ and provided to pilgrims as prasadam in 1940.

The quantity of ingredients for the preparation of laddu is called ‘Dittam’. The T.T.D. Trust Board finalized the ‘Dittam’ in 1950.

Details of Srivari Prasadam Dittam used approximately by TTD

Details of Dittam used for 2 lakh and 50 thousand laddus per day ( 2016 Year)

  • Gram flour: 10,500 kgs
  • Ghee: 10,000 kgs
  • Sugar: 25,000 kgs
  • Cashew nuts: 2000 kgs
  • Raisins: 1000 kgs
  • Cardamom: 300 kgs
  • Sugar Candy: 520 kgs
  • Badam: 30 kgs
  • Saffron: 50 kg
Tasty Prasadams
Pulihora on Thursday – Tiruppavada Seva to Lord

Dittam used for Rice Prasadams (one day)

1. Rice: 1000 kgs (Thursday: 1400 kgs – (400 kg for Tiruppavada Pulihora))
2. Pepper: 20 kgs (Thursday: 28 kgs for Tiruppavada Pulihora)
3. Green gram: 100 kgs
4. Ghee: 150 kgs
5. Mustard Seeds: 15 kgs
6. Turmeric: 4 kgs
7. Asafoetida: 4 kgs
8. Jeera (cumin seeds) : 20 kgs
9. Bengal gram dal: 30 kgs
10. Jaggery: 350 kgs
11. Tamarind: 70 kgs
12. Salt: 80 kg
13. Fenugreek seeds: 5 kgs
14. Gingelly oil (For Pulihora only): 100 kgs

Tasty Prasadams - Food Offerings, Tirumala
Rice items for Lord Venkateswara Swamy (Chakkera Pongali, Curd Rice, Seera, Tamarind Rice, Sambar Rice..etc)

Highlights of Brahmotsavams 2017

Brahmotsavams

Once a year, the Brahmotsavams are celebrated to Lord Venkateswara. In the procession, the Lord takes a majestically reclined posture on the various ‘vahanams’ (this page is dedicated to Chinna Sesha Vahanam) offered by the deities. ‘Padakavita Pitamaha’ Annamacharya eulogizes Lord Venkateswara as ‘Tiruveedullo merese Devadevudu,’ and ‘Naanaadikkula Narulella vaanalalone vatturu.’ Lord Brahma initiates the ‘utsavams’ following the command of Lord Venkateswara.

So these ‘utsavs’ are called ‘Salakatla (Annual) Brahmotsavams.’ These ‘utsavams’ will be celebrated for ten days.

Ashtadikpalakas and their role in Brahmotsavams - Heading

Srivari Temple

  • 6,21,705 No of pilgrims had darshan of Lord Venkateswara
  • 5 lakh laddus in daily buffer stock
  • 26,55,080 Nos.laddus sold
  • Hundi collections stood at Rs.18,70,29,000
  • Foresight, and advanced preparedness for crowds, rooms, and laddus with IT initiatives paid off good dividends.
  • The crucial event of Brahmotsavam Garuda Vahanam passed through smoothly.
  • Reduction of Rs.300 Special darshan tickets and Divya darshan tokens helped.
  • VIP break darshan slashed to just protocol list
  • Separate In and out gateways at Vendi Vakili eased devotee movement.
  • 8.36 crore special haram for Sahasranama Kasula Haram

Transport

  • Elaborate arrangements for 7000 four-wheeler parking at Tirumala.
  • Additional parking for 2500 vehicles is kept as a contingency at Devlok near Alipiri.
  • RTC buses did 4200 trips per day
  • A major feat of evacuating two lakh people in hours with 550 buses kept ready on Garuda Seva day.
  • Eight auto clinics geared for traffic movements on ghat roads.
  • 0% accident and breakdown recorded
  • 12 free buses operated in Tirumala on a 24×7 basis; About 300 trips ferrying almost 80,000 persons daily.

Rathotsavam - Annual Brahmotsavam

Tonsuring

  • A 24-hour tonsuring facility at all Kalyana kattas
  • 3,06,271 devotees offered their hair in eight days of Brahmotsavams.
  • 1400 barbers including 250 women barbers served on a shift basis.

Maha Exhibition

  • Photo exhibition with Past and Present pictures of Tirumala by the PR department.
  • Saikat Art(sand art) and antique Coin exhibition
  • Display of paintings and drawings by students of SV Deaf and Dumb students
  • The garden department put up mythological episodes with green plants, flowers, and fruits in a tasteful manner
  • Display by Museum, Ayurveda, Forests, etc. was a major hit.

Reception

  • The record number of 4000 rooms per day is kept available for occupation on a first come first serve basis.
  • IT initiatives of allotment and vacancy display board paid off.
  • The room occupancy ratio was recorded at 94%

SVBC

  • Deployed 3 more Jimmy Jibs,13 HD cameras, and special guns to enhance the live coverage of the Garuda Vahanam.
  • Giving quality feed to all regional and national channels.
  • Introduced commentaries in Hindi, Telugu, Kannada, and Tamil in the Vahana sevas
  • Giving updates in a capsule on social media- Twitter, YouTube and Facebook.

Vigilance

  • Tech-driven surveillance with gadgets- body cameras, CC cameras (640).
  • FINS app to identify troublemakers.
  • 2 lakh Child tags to keep track of children during rush hours.
  • Command Control Centre with HD camera surveillance.
  • Bandobust with 2000 vigilance staff,1000  Scouts and Guides, 5400 policemen
  • Close coordination was maintained with the Police Department and all the Security arrangements for all Vahana Sevas, Rathotsavams, and Chakrasnanam were completed successfully, without any untoward incident.

Srivari Sevakulu

  • 4000 Srivari Sevakulu for Brahmotsavams duty
  • Special duties at Srivari Temple, Anna Prasadam, Health, Parakamani and Laddu counters.
  • Srivari Sevakulu rendered services in over 60 locations belonging to 12 wings.

Sales Wing of Publications

  • The Honourable Chief Minister of Andhra Pradesh, Sri N Chandrababu Naidu unveiled TTD Calendar and Diary for the year 2018
  • 20 lakhs 12-sheet calendar, 12 lakh diaries including (9lakh big and 3lakh small), 17 lakhs In-house calendar including Srivari (big), Ammavari(big), Srivari – Ammavari(small), Panchangam calendars.
  • These calendars and diaries are now available for sale in Tirumala and Tirupati
  • Twenty-two (22) publications penned by renowned scholars were released during the annual Brahmotsavams

Cultural activities

  • 1500 artists perform cultural activities at Tirumala, Tirupati, and Four Mada streets.
  • Organized by artists of HDPP, Dasa Sahitya, Annamacharya Project, SV Music and Dance College.
  • Feast of Bhakti music, Harikathas, Folk arts, Tappeta gullu, Classical dances, Nama Sankeernas, Annamacharya Sankeertans.
  • Special performances in front of Vahanams on Mada streets.
  • Programs at Nada Niranjanam, Asthana Mandapam in Tirumala and Mahati, Annamacharya Kala Mandir and Ramakrishna Pushkarini at Tirupati
  • Special performances by national award-winning artists, Drum beaters from Pune, Garba dancers from Bangalore, and Artists playing episodes from Mythology at Mada streets.

Anna Prasadam

  • Tiffin and meals were served to pilgrims on four Mada Street galleries and the Vaikuntham queue complex from noon to late evening on Garuda Seva day.
  • Meals milk, coffee, tea, and snacks served to devotees on galleries.
  • Annaprasadam complex served devotees till1.30 AM on Garuda seva day.
  • Srivari Sevakulu is also served at all Food counters and the Annaprasadam complex.

Engineering Department

  • Spacious galleries created for the benefit of devotees at Four Mada streets to facilitate 1.80 lakh pilgrims.
  • Signage, Information boards, Flexi, and maps for guidance of pilgrims
  • One crore litres of filtered water for Swami Pushkarini
  • About 252 drinking water taps were arranged in four Mada streets

Water Works

  • Total Water consumption for eight days 289.27 Lakh Gallons
  • RO water plants in different areas for the sake of pilgrims

 Electrical Department

  • More than 44 electrical theme illuminations all around Tirumala
  • 56,000 LED bulbs were used for making all illuminations and 250 persons worked for two months.
  • 60% of illuminations are done with LED bulbs.
  • 30 Nos. of various size LED screens for live Telecast program

Radio and Broadcasting

  • Installed 19 huge LED screens on Mada streets and 11 outside Mada Street in Tirumala which facilitated devotees who could not make it into galleries to watch Vahana sevas, especially on Garuda Seva Day.
  • 24×7 broadcasting of announcements, Bhakti Sankeertan, and Venkateswara mantras.
  • Unique devotee service on missing persons in all south Indian languages and Hindi.

IT Wing

  • Well-organized net connectivity which ensured incident-free services to pilgrims in all departments
  • The launch of the Telugu Version of the TTD website.
  • Three-day, Four-day online Srivari Seva was introduced on Garuda Seva Day on September 27

Garuda – Vehicle of Sri Maha Vishnu

Garuda – Huge Idol

In Alipiri, on the way to Tirumala, we find the huge Statue of Garuthmantha in all his majesty. It is suggestive of “I am here to carry forward all your requisitions to Lord Srinivasa.

 

Garuda Vahanam 3

Brahmotsavams and on Purnima Day

Among all Vahana sevas performed to Sri Venkateswara Swamy, Garuda Seva is very important and special. Lakhs of people anxiously wait for the Darshan of the Swamy in Garuda Vahana Seva, which is performed on the fifth day of Annual Brahmotsavams.

In addition to this, Sri Venkateswara Swamy showers His blessings on His devotees every month on the Purnima day on Garuda Vahana and by going on a procession along the four Mada Streets. By witnessing this seva of Sri Venkateswara Swamy, the people feel that their life is blessed.

Eulogised the Lord

Even the Alwars and the Sankeerthanaacharyas worship and praise the Lord filled with extreme happiness.

On witnessing Sri Mannarayana on Garuda Vahana, Periyaalwar began singing…
“PALLAANDU..PALLANDU.”.
Bhaktha Ramadas worshipped him with the song

“GARUDA GAMANA RAARAA NANU NEE
KARUNAA NELUKORA….”.

Similarly, Tallapaka Annamacharya requested Garuda to appeal to Lord Venkateswara Swamy for the Welfare of the devotees with the following song

“DAASA VARGAMULAKELLA DARIDAAPU
MEEREKAANA
VAASIKI NEKKICHARAADAA VASUDAHALO
MAMMUNU
AITMAI GARUDUNDA ATTE MEERU
CHEYARAADAA
YEYEDA VINNAPAMU MAAKEMI
VALASINANU”.