The purpose of the ‘utsavam’ is to mark the auspicious ‘avatara’ of the Lord on the Seven Hills. Propitiating him according to the Vaikanasa Agama Shastras, ‘homas’, chanting of the Vedas, and Dravida Vedas are all part of the festivities. Music, and dance in large numbers is a veritable feast to the senses. All these are done to promote peace, harmony, and prosperity in the world.
Any puja conducted within the temple can be witnessed only by a few hundred people, particularly the priests, temple officials, their aides, and VIPs.
Once the Utsava Moorthi comes out on the Mada Veedhis (streets), thousands of common people can witness and participate in the Seva and adore him. Utsavas are spiritually uplifting to all and give opportunity for many to serve the Lord.
