There is one ceremony or the other almost daily for Lord Venkateswara manifest on Tirumala.
Different ceremonies are conducted on a grand scale for the Lord with different time frames— daily, fortnightly, monthly, and yearly. Of them, special mention may be made of annual Brahmotsavas.
Devotees go on raptures witnessing the Lord on different carriages and earnestly wait for the earliest opportunity to visit them. Brahmotsavas are conducted twice this year much to their jubilation.
Because of the addition of one month as per the Telugu Calendar, two categories of Brahmotsavas are conducted this year, namely—Salakatla and Navaratri (nine-day).
All Lords in the Service of the Supreme Lord
Malayappa Swami goes on a procession in Sarva Bhupala Vahana Seva as the Lord of Lords along with Sridevi and Bhudevi on the night of the fourth day of Brahmotsavas.
The Lord with His consorts appears in the golden pavilion dazzling with electric bulbs. He has all the crown jewels of the kings at His feet.
He is the sovereign emperor and hence all the kings under His reign participate in this procession as His carriage. The demigods of eight directions also take part in this with reverence.
