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Once in a year, the Brahmotsavams are being celebrated to Lord Venkateswara. In the procession, the Lord takes a majestically reclined posture on the various ‘vahanams’ (this page is dedicated to Hamsa Vahanam) offered by the deities.
‘Padakavita Pitamaha’ Annamacharya eulogizes Lord Venkateswara as ‘Tiruveedullo merese Devadevudu,’ and ‘Naanaadikkula Narulella vaanalalone vatturu.’ Lord Brahma initiates the ‘utsavams’ following the command of Lord Venkateswara.
So these ‘utsavs’ are called ‘Salakatla (Annual) Brahmotsavams.’ These ‘utsavams’ will be celebrated for a period of ten days.
The Swan Car - Hamsa Vahanam
Alone on the second night, Sri Venkateswara Swamy goes in procession in the temple streets of Tirumala, delighting the devotees in the form of the goddess of learning, Saraswati holding her veena.
Ability to distinguish good from bad - Swan
The swan, whose great reputation is born of the skill of clearly distinguishing the milk from water, is symbolic of the ability to distinguish good from bad, the individual soul free from human bondage.
It is only proper that Sri venkateswara Swamy, the Paramahamsa, should go riding on such a swan as his vahana [car].
It is a delight to the host of devotees. The swan spans the Manasasarovara.
God spans the lakes of the devotees’minds. Only the one who can distinguish the soul from the rest of things can visualize the universal soul.
It is this trait that Annamayya praises when he says, “Life has become like milk and water in the hands of a swan.”
This is the spiritual massage of the swan as car [Hamsa vahana], the Parabrahman gave Vedas to Brahma, only in the shape of a swan.
Sri Venkateswara mounting the Hamsa vahana, preaches the features and characteristics of the soul, to devotees in the form of Saraswati, the goddess of speech.
Unjala Seva before to Procession
With tons of flowers
Throughout the ‘utsavam’ on all days, the entire temple, the Mada Veedhis, the Vahana Mandapam, and the Swamy Pushkarini are decorated with tons of flowers and festive lights. The lighting almost transforms night into day the ‘vahanas’ in the night appear much more radiant and dazzling in the dark. Every day the Lord listens to the chanting of the Vedas and Dravida Vedas (Divya Prabhandas) with Tirumalai Kelviappan Pedda Jeeyar and Chinna Jeeyar Swamies at the forefront leading the scholars.
Eminent musicians are brought to play ‘nadhaswaram’, clarinet, drums, and devotees sing and dance in large groups before the Lord expressing their joy. The procession with the Brahma Radham in the front comprises of decked-up elephants, horses, and oxen.
Many groups of devotees register with the TTD to participate in the ‘Srivari Seva’ activities in various capacities. With boundless enthusiasm and devotion, they dance, sing, and chant the holy names of the Lord in his presence. Huge quantities of divine 'prasadams' are offered to the Lord and distributed to the devotees.
The quantities of food items prepared at the Free Annadanam Complex are truly gigantic which is appropriate considering that the Lord of the Seven Hills was described as ‘Ulagam unda peruvayan’ by Nammalwar. Ancient, priceless exotic jewelry and many new additions like diamond crowns are worn by the Lord during the ‘utsavam’.
Snapana Tirumanjanam
Every year during Brahmotsavam, a special Snapana Tirumanjanam will be held at Ranganayakula Mandapam in Tirumala.
The processional deities of Sri Malayappa Swami along with Goddesses Sridevi and Bhudevi will be seated on a special platform and were offered the sacred bath with aromatic ingredients.
As part of this, some special decorations to match the occasion will stood as a special attraction every year. Apart from decorating the stage, with colourful flowers, orchids, fruits, creepers, the garlands that were offered to Sri Malayappa Swami remained unique.
The garlands made of Finger Millet (Ragi Mala), Green Pavitras and Coral malas which have also made their maiden way in Snapana Tirumanjanam in addition to Cardomom, Cuscus, Grapes, Tulasi garlands etc.
It is not only the Desi cereals, fruits, flowers, spices that sanctify their lives in the divine service, but also the apples, Grapes, Pears, Mangoes and Cherries that sailed all their way travelling thousands of kilometres from their homelands to bliss their lives in the service of Universal Lord, Sri Venkateswara.